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Privacy Policy

The use of our site is possible without providing personal data. For the use of individual services of our site, different regulations may arise for this purpose, which are explained separately in this case below.

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profile (hereinafter collectively referred to as “Online Offer”). With regard to the terms used, such as “processing” or “responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Privacy and cookie settings: Open privacy settings

Responsible
Keimgrün GmbH
Street and No.: Lindenweg 16
Postcode, City, Country: 35638, Leun, Germany
Managing Directors: Manuel Voigt & Christian Zinke
Phone Number: +49 6473 4180957
E-mail address: [email protected]

Types of data processed:

  • Inventory data (e.g., names, addresses)
  • Contact details (e.g., e-mail, phone numbers)
  • Content data (e.g., text input, photographs, videos)
  • Contract data (e.g., subject matter of the contract, term, customer category)
  • Payment data (e.g., bank details, payment history)
  • Usage data (e.g., websites visited, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)


Processing of special categories of data (Art. 9 sec. 1 GDPR):

No special categories of data are processed.

Categories of persons affected by the processing:

  • Customers, prospects, visitors and users of the online offer, business partners.
  • visitors and users of the online offer.

In the following, we also refer to the data subjects as “users”.

Purpose of processing:

  • Provision of the online offer, its contents and shop functions
  • Provision of contractual services, service and customer care
  • Responding to contact requests and communicating with users
  • Marketing, advertising and market research
  • Security

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1. Terms used
1.1. “Personal Data” means any information relating to an identified or identifiable natural person (‘the data subject’); Identifiable is a natural person who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more specific characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

1.2. Processing means any operation or series of operations carried out with or without the help of automated procedures in connection with personal data. The term goes far and covers virtually every use of data.

1.3. ‘Responsible person’ means the natural or legal person, authority, body or other body which decides, alone or jointly with others, on the purposes and means of the processing of personal data.

2.Relevant legal bases
In accordance with Article 13 GDPR, we shall inform you of the legal bases of our data processing operations. Unless the legal basis is mentioned in the data protection declaration, the following applies: The legal basis for obtaining consents is Art. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures as well as answering questions is Art. 1 lit. b GDPR, the legal basis for processing in order to fulfil our legal obligations is Art. 1 lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(p) of the data is used. 1 lit. d GDPR as the legal basis.

3. Changes and updates to the Privacy Policy
We kindly ask you to inform yourself regularly about the content of our data protection declaration. We will adjust the Privacy Policy as soon as the changes to the data processing we perform make this necessary. We will inform you as soon as the changes require an act of participation on your part (e.g. consent) or any other individual notification.

4. Security measures
4.1. In accordance with Article 32 GDPR, we take appropriate technical and organisational measures to ensure a level of protection compassionate to ensure a level of protection complacency compassionate, taking into account the state of the art, the costs of implementation and the nature, the circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons. Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, security of availability and separation. In addition, we have established procedures that ensure the exercise of data subjects’ rights, deletion of data and response to compromise of the data. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and by data protection-friendly presets (Art. 25 GDPR).

4.2. Security measures include, in particular, the encrypted transmission of data between your browser and our server.

5. Disclosure and transfer of data
5.1. If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, in accordance with Art. 6 sec. 1 lit. b GDPR is required for the fulfilment of the contract), you have consented to this. , provides for a legal obligation or on the basis of our legitimate interests (e.g. when using agents, hosting providers, tax, economic and legal advisors, customer care, accounting, billing and similar services that allow us to efficiently and effectively fulfil our contractual obligations, administrative tasks and obligations).

5.2. If we entrust third parties with the processing of data on the basis of a so-called “order processing contract”, this is done on the basis of Article 28 GDPR.

6. Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if we do so in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only be done if it is done in order to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual authorisations, we process or have the data processed in a third country only if the special conditions of Art. 44 e.g. GDPR are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of an EU-compliant level of data protection (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised special contractual obligations (so-called “standard contractual clauses”).

7. Rights of data subjects
7.1. You have the right to request confirmation as to whether the data in question is being processed and for information on such data as well as for further information and copy of the data in accordance with Article 15 GDPR.

7.2. They have accordingly. Article 16 GDPR the right to request the completion of the data concerning you or the correction of the inaccurate data concerning you.

7.3. In accordance with Article 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, to require a restriction on the processing of the data in accordance with Article 18 GDPR.

7.4. You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Article 20 GDPR and request its transmission to other controllers.

7.5. They have also made a Article 77 GDPR gives the right to lodge a complaint with the competent supervisory authority.

8. Right of withdrawal
You have the right to give consents in accordance with the Art. 7 Abs. 3 GDPR with effect for the future.

9. Right of objection
You may object at any time to the future processing of the data concerning you in accordance with Article 21 GDPR. The opposition may be made in particular against the processing for direct marketing purposes.

10. Cookies and right of objection in the case of direct marketing
10.1. “Cookies” means small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example, the contents of a shopping cart can be stored in an online shop or a login status. Cookies are called “permanent” or “persistent” and remain stored even after the browser is closed. For example, the login status can be saved if the users visit them after several days. Similarly, such a cookie may store the interests of users who are used for range measurement or marketing purposes. “Third-party cookie” refers to cookies from providers other than the person responsible for operating the online offer (otherwise, if it is only its cookies, it is called “first-party cookies”).

10.2. We use temporary and permanent cookies and clarify this within the framework of our data protection declaration.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional limitations of this online offer.

10.3. A general objection to the use of cookies used for online marketing purposes can be explained by a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all functions of this online offer can be used.

11. Deletion of data
11.1. The data processed by us will be deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and the deletion is not precluded by legal retention obligations. Unless the data is deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

11.2. According to legal requirements in Germany, the storage is carried out in particular for 6 years in accordance with Section 257 para. 1 HGB (trading books, inventories, opening balance sheets, financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 para. 1 AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.) and 6 years in accordance with Section 257 para. 1 Nos. 2 and 3, para. 4 HGB (commercial letters).

11.3. According to legal requirements in Austria, the storage is carried out in particular for 7 years in accordance with Section 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with land and for 10 years in the case of documents relating to electronically supplied services, telecommunications, radio and television services provided to non-entrepreneurs in EU Member States for which the Mini-One Stop-Shop (MOSS) is used.

12. Order processing in the online shop and customer account
12.1. We process the data of our customers in the course of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery, or execution. The personal data of the customer, which are required for the dispatch of the order (name, address, e-mail and telephone number), will be transmitted to the shipping service provider.

12.2. The data processed includes inventory data, communication data, contract data, payment data and the data subjects of our customers, interested parties and other business partners. The processing is carried out for the purpose of the provision of contractual services within the framework of the operation of an online shop, billing, delivery and customer service. We use session cookies for the storage of the shopping cart content and permanent cookies for the storage of the login status.

12.3. The processing is carried out on the basis of Article 6(4) of the European 1 lit. b (Execution of ordering operations) and c (Legally required archiving) GDPR. The information identified as necessary is required for the establishment and performance of the contract. We disclose the data to third parties only within the scope of extradition, payment or within the scope of legal authorisations and obligations towards legal advisers and authorities. The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. at the customer’s request upon delivery or payment).

12.4. Users can optionally create a user account by viewing their orders in particular. As part of the registration process, the required information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention, for commercial or tax reasons. Art. 6 Abs. 1 lit. c GDPR. Information in the customer account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the responsibility of the users to secure their data before the end of the contract if they are terminated.

12.5. As part of the registration and re-registration as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with this law. Art. 6 Abs. 1 lit. c GDPR.

12.6. The deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of the retention of the data is checked every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until it is deleted.

13. Business analysis and market research
13.1. In order to operate our business economically, to be able to recognize market trends, customer and user wishes, we analyze the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 sec. 1 lit. f. GDPR, whereby the data subjects include customers, interested parties, business partners, visitors and users of the online offer. The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their purchase processes. The analyses serve us to increase user-friendliness, optimize our offer and business efficiency. The analyses are for us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

13.2. If these analyses or profiles are personal, they will be deleted or anonymized upon termination of the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trends are, where possible, compiled anonymously.

14. Credit information
14.1. Insofar as we make advance payments (e.g. when purchasing on account), we reserve the right to obtain an identity and credit worth information in order to protect the legitimate interests in order to assess the credit risk on the basis of mathematical-statistical procedures from specialized service companies (business information agencies).

14.2. As part of the credit report, we transmit the following personal data of the customer (name, postal address, date of birth, information on the type of contract, bank details) to the following business information agencies: SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection information: https://www.schufa.de/de/ueber-uns/daten-scoring/.

14.3. We process the information received from the economic information agencies on the statistical probability of a default within the framework of a proper discretionary decision on the establishment, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

14.4. In accordance with Article 22 GDPR, the decision as to whether we enter into advance payments is made solely on the basis of an automated decision in individual cases, which our software makes on the basis of the information provided by the economic information agency.

14.5 If we obtain express consent from you, the legal basis for the credit report and the transmission of the customer’s data to the information agencies is the consent in accordance with the consent. Art. 6 Abs. 1 lit. a, 7 GDPR. If no consent is obtained, our legitimate interests in the resilience of their payment claim are the legal basis in accordance with the legal basis. Art. 6 Abs. 1 lit. f. GDPR.

15. Contacting and customer service
15.1. When contacting us (via contact form or e-mail), the user’s details for processing the contact request and processing it will be used in accordance with the Art. 6 Abs. 1 lit. b) GDPR processed.

15.2. The user’s details can be stored in our Customer Relationship Management System (“CRM System”) or similar request organization.

15.3. We will delete the requests if they are no longer required. We review the necessity every two years; We permanently store requests from customers who have a customer account and refer to the customer account details for deletion. In addition, the statutory archiving obligations apply.

16. Collection of access data and log files
16.1. We collect on the basis of our legitimate interests within the meaning of Article 6(p). 1 lit. f. GDPR data about each access to the server on which this service is located (so-called server logfiles). The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), anonymized IP address and the requesting provider.

16.2. Logfile information is stored for security reasons (e.g. to investigate abuse or fraud) for a maximum period of seven days and then deleted. Data, the further retention of which is necessary for the purpose of proof, is excluded from deletion until the relevant incident is finally clarified.

17. Online social media presences
17.1. We maintain on the basis of our legitimate interests within the meaning of Article 6(p). 1 lit. f. GDPR online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services there. When the respective networks and platforms are called up, the terms and conditions and the data processing guidelines of their respective operators apply.

17.2 Unless otherwise stated in our privacy policy, we process the data of the users as long as they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

17.3. We use Google Analytics to display the ads displayed within Google and its partners within advertising services, only those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined by the websites visited) that we transmit to Google (so-called “Remarketing”, or “Google Analytics Audiences”). With the help of remarketing audiences, we also want to ensure that our ads meet the potential interest of users and do not have a harassing effect.

18. Google Analytics
18.1. Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

18.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

18.3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet usage. Pseudonymous user profiles of the users can be created from the processed data.

18.4. We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

18.5. The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. Opt-out cookies prevent the future collection of your data when you visit this website. To prevent Google Analytics from capturing across different devices, you must opt out on all systems you use.

18.6. For more information about Google’s use of data, settings and objections, please visit Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Google uses data when you use our partners’ websites or apps”), https://policies.google.com/technologies/ads (“Data Usage for Advertising Purposes”), https://adssettings.google.com/authenticated (“Manage Information That Google Uses to Show You Advertisements”).

19. Google Re/Marketing Services
19.1. Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 sec. 1 lit. f. GDPR), we use the marketing and remarketing services (short “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

19.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

19.3. Google’s marketing services allow us to display ads for and on our website in a more targeted way to present users only with ads that potentially meet their interests. If, for example, a user is shown advertisements for products for which he/she is interested on other websites, this is called “remarketing”. For these purposes, when google calls up our and other websites on which Google marketing services are active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With the help of these, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user visited, which content he is interested in and which offers he has clicked on, as well as technical information about the browser and operating system, referring websites, visit time as well as further information on the use of the online offer. The IP address of the users is also recorded, whereby we inform google analytics that the IP address is truncated within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transmitted to a Google server in the USA and shortened there. The IP address will not be merged with the user’s data within other Google offers. The above information may also be linked by Google to such information from other sources. If the user then visits other websites, the ads tailored to him or her may be displayed according to his or her interests.

19.4. The data of the users are processed pseudonymously within the framework of the Google marketing services. This means that Google, for example, does not store and process the user’s name or e-mail address, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specific identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the UNITED States.

19.5. Among the Google marketing services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer will receive a different “conversion cookie”. Cookies cannot be tracked through AdWords customers’ websites. The information collected using the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers will learn the total number of users who clicked on their ad and been redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.

19.6. We may include third-party ads based on Google’s “DoubleClick” marketing service. DoubleClick uses cookies that enable Google and its partner websites to display advertisements based on users’ visits to this website or other websites on the Internet.

19.7. We may include third-party ads based on Google’s “AdSense” marketing service. AdSense uses cookies that enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the Internet.

19.8. We can also use the Google Optimizer service. Google Optimizer allows us to understand how various changes to a website (e.g. changes in input fields, design, etc.) affect us as part of so-called “A/B testing”. For these testing purposes, cookies are stored on the users’ devices. Only pseudonymous data of the users are processed.

19.9. We may also use the Google Tag Manager to integrate and manage Google Analytics and Marketing Services on our website.

19.10. For more information about Google’s use of data for marketing purposes, see the overview page: https://policies.google.com/technologies/ads, Google’s Privacy Policy is available at

19.11. If you wish to object to interest-based advertising through Google marketing services, you can take advantage of Google’s recruitment and opt-out options: https://adssettings.google.com/authenticated.

20. Microsoft Bing Ads
Our website uses conversion tracking of Bing Ads (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). If you clicked on a Bing ad, a cookie will be set on your computer. Both Bing and the website operator can be identified by being redirected to our website via the Bing Ads. We expressly point out that this procedure also collects your IP address. If you do not wish to participate in the tracking procedure described above, you can refuse the necessary setting of a cookie by browser setting. Deactivation can also be done via the following link: http://choice.microsoft.com/de/opt-out

For more information about microsoft Bing’s privacy and cookies, visit microsoft’s website:
https://privacy.microsoft.com/de-de/privacystatement

21. Communication by post, e-mail, fax or telephone
21.1. We use remote communication for business transactions and marketing purposes, such as mail, telephone or e-mail. We process inventory data, address and contact data as well as contract data of customers, participants, interested parties and communication partners.

21.2. The processing is carried out on the basis of Article 6(4) of the European 1 lit. a, Article 7 GDPR, Art. 1 lit. f GDPR in conjunction with legal requirements for commercial communications. The contact is only made with the consent of the contact partners or within the scope of the legal permits and the processed data will be deleted as soon as they are not required and otherwise with objection/revocation or elimination of the basis of authorization or legal archiving obligations.

22nd Newsletter
22.1. With the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your rights of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

22.2. Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “Newsletter”) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. For the rest, our newsletters contain information about our products, offers, promotions and our company.

22.3. Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. I.e. You will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation time, as well as the IP address. The changes to your data stored by the shipping service provider will also be logged.

22.4 Newsletter service provider: The newsletter is dispatched using “Activecampaign”, a newsletter dispatch platform of the US provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 12, Chicago, IL, US. Michigan Ave Suite 1230, Chicago, IL, US, USA. The email addresses of our newsletter recipients, as well as their other data described in this notice, are stored on ActiveCampaign servers in the USA. ActiveCampaign uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, ActiveCampaign may use this data to optimise or improve its own services, e.g. for the technical optimisation of the dispatch and presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, ActiveCampaign does not use the data of our newsletter recipients to write to them itself or pass the data on to third parties. We trust in the reliability and IT and data security of ActiveCampaign. ActiveCampaign is certified under the EU-US Privacy Shield data protection agreement and is thus committed to complying with EU data protection regulations. We have concluded a Data Processing Agreement with the provider in accordance with a contract for commissioned processing pursuant to Art. 28 DSGVO. You can find ActiveCampaign’s privacy policy here. In addition, ActiveCampaign protects our newsletter subscribers with an extensive anti-spam policy.

22.5 Registration data: To sign up for the newsletter, it is sufficient to enter your email address. In some campaigns it is also mandatory to enter your first name.

22.6 Statistical collection and analyses: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the ActiveCampaign server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor that of ActiveCampaign to observe individual users. The analyses serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

22.7 Online call-up and data management: There are cases where we direct newsletter recipients to ActiveCampaign websites. For example, our newsletters contain a link with which newsletter recipients can call up the newsletters online (e.g. in the event of display problems in the e-mail programme). Furthermore, newsletter recipients can subsequently correct their data, e.g. the e-mail address. Likewise, ActiveCampaign’s privacy policy can only be accessed on their website. In this context, we would like to point out that cookies are used on ActiveCampaign websites and that personal data is processed by ActiveCampaign, its partners and service providers (e.g. Google Analytics). We do not have any influence on this data collection. We would also like to draw your attention to the options for objecting to the collection of data for advertising purposes on the websites https://www.aboutads.info/choices/ and https://www.youronlinechoices.com/ (for the European region).

22.8 Cancellation/revocation: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consent to the sending of the newsletter via ActiveCampaign and the statistical analyses will expire. Separate cancellation of the sending via ActiveCampaign or the statistical analysis is not possible. You will find a link to cancel the newsletter at the end of each newsletter.

22.9 Insofar as we use a dispatch service provider, the dispatch service provider may, according to its own information, use this data in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. to technically optimise the dispatch and presentation of the newsletter or for statistical purposes to determine from which countries the recipients come. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass it on to third parties.

22.10. Performance measurement – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a dispatch service provider, from their server. Within the scope of this retrieval, technical information such as information on the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The analyses serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

22.11. The dispatch of the newsletter and the measurement of its success are based on the consent of the recipients in accordance with Art. 6 Para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 Para. 2 No. 3 UWG or on the basis of the legal permission in accordance with § 7 Para. 3 UWG.

22.12. The logging of the registration process takes place on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO and serves as proof of consent to receive the newsletter.

23. Integration of third-party services and content

23.1. Within our online offer, we use third-party content or service offerings based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) content or service offerings from third parties in order to integrate their contents and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third parties to this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, visiting time and other information on the use of our online offer, as well as being linked to such information from other sources.

23.2. The following presentation provides an overview of third parties and their contents, as well as links to their data protection declarations, which contain further information on the processing of data and, some of them already mentioned here, possible objections (so-called opt-out)
– If our customers use the payment services of third parties (e.g. PayPal or instant bank transfer), the terms and conditions and the data protection notices of the respective third parties apply, which are available within the respective websites or transaction applications.

– Google, LLC., https://www.google.com/fonts external fonts (“Google Fonts”). The integration of the Google fonts takes place by a server call to Google (usually in the USA). Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

– Maps of the Google Maps service provided by google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Videos of the “YouTube” platform of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Functions of the Google+ service are integrated within our online offer. These features are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged in to your Google+ account, you can link the contents of our pages to your Google+ profile by clicking on the Google+ button. This allows Google to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Google+. Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

– Within our online offer, functions of the Instagram service are integrated. These features are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA integrated. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, do not receive any knowledge of the content of the transmitted data as well as their use by Instagram. Privacy policy: http://instagram.com/about/legal/privacy/.

– We use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you visit a page that contains such a plugin, your browser establishes a direct connection to the Servers of Pinterest. The plugin transmits log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited, which also contain Pinterest features, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies. Privacy policy: https://about.pinterest.com/de/privacy-policy.

– On our website we offer payment via PayPal. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also allows you to make virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is held via an email address, so there is no classic account number. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also assumes fiduciary functions and offers buyer protection services. The European operating company of PayPal is PayPal (Europe) S.A.R.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg. If the data subject selects “PayPal” as a payment option during the ordering process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing. The personal data transmitted to PayPal is usually a first name, last name, address, e-mail address, IP address, telephone number, mobile phone number or other data necessary for payment processing. In order to process the purchase contract, it is also necessary to carry out personal data that are related to the respective order. The purpose of the transfer of data is to process payments and to prevent fraud. The controller will transmit PayPal personal data in particular if there is a legitimate interest in the transfer. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to business information agencies. The purpose of this transmission is to verify identity and creditworthiness. PayPal may pass on the personal data to affiliated companies and service providers or subcontractors to the extent necessary to fulfil the contractual obligations or if the data is to be processed on behalf of the company. The data subject has the possibility to revoke his consent to the handling of personal data to PayPal at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. PayPal’s applicable privacy policy may be retrieved here.

– We use Stripe, an offer from the American Stripe Inc. (hereinafter “Stripe”) for the processing of payments (legal bases in accordance with the GDPR, if and to the extent applicable: Art. 6 sec. 1 Bst. b and f GDPR). Data processed by payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, totals, and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. The data may be transmitted by payment service providers to business information agencies. The purpose of this transmission is to verify identity and creditworthiness. For this purpose, we refer to the terms and conditions and data protection notices of the payment service providers. The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which are available within the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, information and other data subjects. Stripe is certified according to both the EU-American and Swiss-American Privacy Shields and thus ensures adequate data protection. In particular, Stripe has published the following information on the nature, scope and purpose of data processing: https://stripe.com/ch/privacy, https://www.privacyshield.gov/participant?id=a2zt0000000TQOUAA4.

– We also offer instant transfer. We receive the transfer credit directly. This speeds up the entire ordering process. All you need is your account number, bank code, PIN and TAN. Sofort AG’s secure payment form, which is not accessible to merchants, automatically and in real time provides a transfer in your online bank account. The purchase amount will be transferred immediately and directly to the merchant’s bank account. If you choose the payment method instant transfer, a pre-filled form will open at the end of the ordering process. This already contains our bank details. In addition, the form already shows the transfer amount and the purpose for use. You must now select the country where you have your online banking account and enter the bank code. Then enter the same data as when signing up for online banking (account number and PIN). Confirm your order by entering the TAN. Immediately afterwards, you will receive confirmation of the transaction. In principle, any Internet user in Germany and Austria can use the instant transfer as a payment method if he has an activated online banking account with PIN/TAN procedure. Please note that instant transfer is not yet available for a few banks. For more information on whether your bank supports this service, please visit https://www.sofort.com/ger-DE/general/fuer-kaeufer/fragen-und-antworten/

– Within our online offer, facebook pixels of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), are used. With the help of the Facebook pixel, It is possible for Facebook to determine the visitors of our offer as the target group for the display of advertisements, so-called “Facebook ads”. Accordingly, we use the Facebook pixel to display the Facebook ads we have placed only to those Facebook users who have also shown an interest in our website. This means that with the help of the Facebook pixel, we want to ensure that our Facebook ads meet the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing if users have been redirected to our website after clicking on a Facebook ad. The Facebook pixel is directly integrated by Facebook when we access our websites and can store a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook in the logged-in state, the visit to our offer will be noted in your profile. The data collected about you is anonymous to us, so we do not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, you will learn more about how the remarketing pixel works and, more generally, how Facebook ads are used in Facebook’s data usage policy: https://www.facebook.com/policy.php. You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To do this, you can go to the page set up by Facebook and follow the instructions for the settings of usage-based advertising: https://www.facebook.com/settings?tab=ads or explain the objection via the US site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Last Updated: August 29, 2021