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Privacy policy

The use of our site is possible without providing personal data. For the use of individual services of our site, different rules may apply, which in this case are explained separately below. This data protection declaration informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR). Responsible party / contact: Company: Keimgrün GmbH Street and No.: Lindenweg 16 Zip code, City, Country: 35638, Leun, Germany Managing director: Christian Zinke Phone number: +49 6473 4180957 E-mail address: [email protected] Types of data processed:
  • Inventory data (e.g., names, addresses)
  • Contact details (e.g., e-mail, telephone numbers)
  • Content data (e.g., text input, photographs, videos)
  • Contract data (e.g., subject matter of the contract, term, customer category)
  • Payment data (e.g., bank details, payment history)
  • Usage data (e.g., web pages visited, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)
Processing of special categories of data (Art. 9(1) DSGVO): No special categories of data are processed. Categories of data subjects concerned by the processing:
  • Customers, interested parties, visitors and users of the online offer, business partners.
  • Visitors and users of the online offer.
In the following, we also refer to the persons concerned collectively as "users". Purpose of the processing:
  • Provision of the online offer, its contents and shop functions
  • Provision of contractual services, service and customer care
  • Responding to contact requests and communicating with users
  • Marketing, advertising and market research
  • Security measures
----- 1. terms used 1.1 "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. 1.2 "Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and includes virtually any handling of data. 1.3 "Controller" means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. 2. relevant legal bases In accordance with Art. 13 DSGVO, we inform you about the legal basis of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 DSGVO, the legal basis for processing to fulfill our services and carry out contractual measures and respond to inquiries is Art. 6(1)(b) DSGVO, the legal basis for processing to fulfill our legal obligations is Art. 6(1)(c) DSGVO, and the legal basis for processing to protect our legitimate interests is Art. 6(1)(f) DSGVO. In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) lit. d DSGVO serves as the legal basis. 3. changes and updates to the privacy policy We ask you to regularly inform yourself about the content of our privacy policy. We adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification. 4. security measures 4.1 We shall take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons. The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to, entry into, disclosure of, assurance of availability of and segregation of the data. Furthermore, we have established procedures to ensure the exercise of data subjects' rights, deletion of data, and response to data compromise. Furthermore, we already take the protection of personal data into account during the development and selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Article 25 of the GDPR). 4.2 The security measures include in particular the encrypted transmission of data between your browser and our server. 5. disclosure and transmission of data 5.1 If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this shall only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is required pursuant to Art. 6 para. 1 lit. b DSGVO is required for the performance of a contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, hosting providers, tax, business and legal advisors, customer care, accounting, billing and similar services that allow us to efficiently and effectively fulfill our contractual obligations, administrative tasks and duties). 5.2 If we entrust third parties with the processing of data on the basis of a so-called "order processing agreement", this is done on the basis of Art. 28 DSGVO. 6. transfers to third countries If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of using third-party services or disclosing or transferring data to third parties, this is only done if it is done to fulfill our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the processing of data in a third country only if the special requirements of Art. 44 et seq. DSGVO are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection that corresponds to the EU (e.g. for the USA by the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses"). 7. rights of the data subjects 7.1 You have the right to request confirmation as to whether data in question is being processed and to information about this data, as well as further information and a copy of the data in accordance with Art. 15 DSGVO. 7.2 You have according to. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of incorrect data concerning you. 7.3 In accordance with Art. 17 of the GDPR, you have the right to demand that the data in question be deleted without delay, or alternatively, in accordance with Art. 18 of the GDPR, to demand that the processing of the data be restricted. 7.4 You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 of the GDPR and to request that it be transferred to other data controllers. 7.5 You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 DSGVO. 8. right of withdrawal You have the right to revoke given consents according to Art. 7 para. 3 DSGVO with effect for the future. 9. right of objection You may object to the future processing of data relating to you in accordance with Art. 21 DSGVO at any time. The objection can be made in particular against the processing for purposes of direct marketing. 10. cookies and right to object to direct advertising 10.1 "Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie may store, for example, the contents of a shopping cart in an online store or a login status. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent". For example, the login status can be stored if users visit them after several days. Likewise, the interests of users can be stored in such a cookie, which is used for range measurement or marketing purposes. Third-party cookies" are cookies from providers other than the responsible party that operates the online offer (otherwise, if it is only its cookies, it is called "first-party cookies"). 10.2 We use temporary and permanent cookies and explain this in our privacy policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer. 10.3 A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US-American site http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that then not all functions of this online offer can be used. 10.4 Further notes on cookies 11. deletion of data 11.1 The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 DSGVO. Unless expressly stated within the scope of this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law. 11.2 According to legal requirements in Germany, data is stored in particular for 6 years in accordance with § 257 para. 1 HGB (commercial books, inventories, opening balances, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 nos. 2 and 3, para. 4 HGB (commercial letters). 11.3 In accordance with legal requirements in Austria, storage is in particular for 7 years pursuant to Section 132 (1) BAO (accounting records, vouchers/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real property and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used. 12. order processing in the online store and customer account 12.1 We process the data of our customers in the context of the ordering process in our online store to enable them to select and order the selected products and services, as well as their payment and delivery, or execution. The personal data of the customer, which are required for the dispatch of the order (name, address, e-mail and telephone number), are transmitted to the shipping service provider. 12.2 The processed data includes inventory data, communication data, contract data, payment data and the data subjects are our customers, prospective customers and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online store, billing, delivery and customer services. Here, we use session cookies for storing the shopping cart content and permanent cookies for storing the login status. 12.3 The processing is based on Art. 6 para. 1 lit. b (execution of order transactions) and c (legally required archiving) DSGVO. In this context, the information marked as required is necessary for the justification and fulfillment of the contract. We disclose the data to third parties only in the context of delivery, payment or in the context of legal permissions and obligations to legal advisors and authorities. The data is only processed in third countries if this is necessary for the fulfillment of the contract (e.g. at the request of the customer for delivery or payment). 12.4 Users can optionally create a user account, in which they can view their orders in particular. As part of the registration process, the required mandatory information will be provided to users. User accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, their data with regard to the user account will be deleted, subject to their retention is necessary for commercial or tax reasons in accordance with Art. 6 para. 1 lit. c DSGVO. Information in the customer account remains until its deletion with subsequent archiving in the event of a legal obligation. It is the responsibility of the users to save their data in the event of termination before the end of the contract. 12.5 In the context of registration and renewed registrations as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of users in protection against abuse and other unauthorized use. In principle, this data is not passed on to third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c DSGVO. 12.6 The deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of storing the data is reviewed every three years; in the case of legal archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) storage obligation); information in the customer account remains until its deletion. 13. business analyses and market research 13.1 In order to operate our business economically and to be able to recognize market trends, customer and user wishes, we analyze the data we have on business transactions, contracts, inquiries, etc.. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the data subjects include customers, interested parties, business partners, visitors and users of the online offer. The analyses are carried out for the purpose of business management evaluations, marketing and market research. In doing so, we may take into account the profiles of registered users with details of, for example, their purchase transactions. The analyses serve us for the increase of the user friendliness, the optimization of our offer and the business management. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values. 13.2 If these analyses or profiles are personal, they will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. Otherwise, the macroeconomic analyses and general trend analyses shall be prepared anonymously, if possible. 14. credit report 14.1 If we make advance payments (e.g. in the case of purchase on account), we reserve the right to obtain information on identity and creditworthiness for the purpose of assessing the credit risk on the basis of mathematical-statistical procedures from specialized service providers (credit agencies) in order to protect our legitimate interests. 14.2 As part of the credit check, we transmit the following personal data of the customer (name, postal address, date of birth, information on the type of contract, bank details) to the following credit agencies: SCHUFA company (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection information: https://www.schufa.de/de/ueber-uns/daten-scoring/. 14.3 We process the information received from the credit agencies about the statistical probability of a payment default within the framework of an appropriate discretionary decision about the establishment, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or other advance performance in the event of a negative result of the credit check. 14.4 In accordance with Art. 22 DSGVO, the decision as to whether we will provide advance payment shall be made solely on the basis of an automated decision in the individual case, which our software shall make on the basis of the information provided by the credit agency. 14.5 If we obtain express consent from you, the legal basis for the credit rating information and the transmission of the customer's data to the credit agencies is consent pursuant to Art. 6 (1) lit. a, 7 DSGVO. If no consent is obtained, our legitimate interests in the default security of their payment claim is the legal basis pursuant to Art. 6 para. 1 lit. f. DSGVO. 15. contact and customer service 15.1 When contacting us (via contact form or e-mail), the user's details are processed for the purpose of handling the contact request and its processing pursuant to Art. 6 para. 1 lit. b) DSGVO. 15.2 The user's details may be stored in our customer relationship management system ("CRM system") or comparable inquiry organization. 15.3 We delete the inquiries if they are no longer necessary. We review the necessity every two years; we store inquiries from customers who have a customer account permanently and refer to the information on the customer account for deletion. Furthermore, the statutory archiving obligations apply. 16. collection of access data and log files 16.1 We collect data on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. DSGVO, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), anonymized IP address and the requesting provider. 16.2 Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud) for a maximum of seven days and then deleted. Data whose further storage is necessary for evidentiary purposes is exempt from deletion until final clarification of the respective incident. 17. online presences in social media 17.1 We maintain online presences within social networks and platforms on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. DSGVO, we maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing policies of their respective operators apply. 17.2 Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages. 17.3 We use Google Analytics to display the ads placed within Google's advertising services and those of its partners only to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called "Remarketing Audiences" or "Google Analytics Audiences"). With the help of Remarketing Audiences, we also want to ensure that our ads correspond to the potential interest of users and do not have a harassing effect. 18. google analytics 18.1 We use Google Analytics, a web analytics service provided by Google LLC ("Google"), on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 (1) f. DSGVO) Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there. 18.2 Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). 18.3 Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. In doing so, pseudonymous usage profiles of the users can be created from the processed data. 18.4 We use Google Analytics only with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. 18.5 The IP address transmitted by the user's browser is not merged with other data from Google. Users may prevent the storage of cookies by selecting the appropriate settings on their browser software; users may also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. Opt-out cookies prevent the future collection of your data when visiting this website. To prevent collection by Google Analytics across different devices, you must perform the opt-out on all systems used. 18.6 You can find out more information about Google's use of data, settings and opt-out options on Google's websites: https://www.google.com/intl/de/policies/privacy/partners ("Data use by Google when you use our partners' websites or apps"), https://policies.google.com/technologies/ads ("Data Use for Advertising Purposes"), https://adssettings.google.com/authenticated ("Manage information that Google uses to serve ads to you"). 19. google re/marketing services 19.1. Wir nutzen auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres Onlineangebotes im Sinne des Art. 6 Abs. 1 lit. f. DSGVO) die Marketing- und Remarketing-Dienste (kurz „Google-Marketing-Services”) der Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, („Google“). 19.2. Google ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). 19.3. Die Google-Marketing-Services erlauben uns Werbeanzeigen für und auf unserer Website gezielter anzuzeigen, um Nutzern nur Anzeigen zu präsentieren, die potentiell deren Interessen entsprechen. Falls einem Nutzer z.B. Anzeigen für Produkte angezeigt werden, für die er sich auf anderen Webseiten interessiert hat, spricht man hierbei vom „Remarketing“. Zu diesen Zwecken wird bei Aufruf unserer und anderer Webseiten, auf denen Google-Marketing-Services aktiv sind, unmittelbar durch Google ein Code von Google ausgeführt und es werden sog. (Re)marketing-Tags (unsichtbare Grafiken oder Code, auch als „Web Beacons“ bezeichnet) in die Webseite eingebunden. Mit deren Hilfe wird auf dem Gerät der Nutzer ein individuelles Cookie, d.h. eine kleine Datei abgespeichert (statt Cookies können auch vergleichbare Technologien verwendet werden). Die Cookies können von verschiedenen Domains gesetzt werden, unter anderem von google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com oder googleadservices.com. In dieser Datei wird vermerkt, welche Webseiten der Nutzer aufgesucht, für welche Inhalte er sich interessiert und welche Angebote er geklickt hat, ferner technische Informationen zum Browser und Betriebssystem, verweisende Webseiten, Besuchszeit sowie weitere Angaben zur Nutzung des Onlineangebotes. Es wird ebenfalls die IP-Adresse der Nutzer erfasst, wobei wir im Rahmen von Google-Analytics mitteilen, dass die IP-Adresse innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum gekürzt und nur in Ausnahmefällen ganz an einen Server von Google in den USA übertragen und dort gekürzt wird. Die IP-Adresse wird nicht mit Daten des Nutzers innerhalb von anderen Angeboten von Google zusammengeführt. Die vorstehend genannten Informationen können seitens Google auch mit solchen Informationen aus anderen Quellen verbunden werden. Wenn der Nutzer anschließend andere Webseiten besucht, können ihm entsprechend seiner Interessen die auf ihn abgestimmten Anzeigen angezeigt werden. 19.4. Die Daten der Nutzer werden im Rahmen der Google-Marketing-Services pseudonym verarbeitet. D.h. Google speichert und verarbeitet z.B. nicht den Namen oder E-Mailadresse der Nutzer, sondern verarbeitet die relevanten Daten Cookie-bezogen innerhalb pseudonymer Nutzer-Profile. D.h. aus der Sicht von Google werden die Anzeigen nicht für eine konkret identifizierte Person verwaltet und angezeigt, sondern für den Cookie-Inhaber, unabhängig davon wer dieser Cookie-Inhaber ist. Dies gilt nicht, wenn ein Nutzer Google ausdrücklich erlaubt hat, die Daten ohne diese Pseudonymisierung zu verarbeiten. Die von Google-Marketing-Services über die Nutzer gesammelten Informationen werden an Google übermittelt und auf Googles Servern in den USA gespeichert. 19.5. Zu den von uns eingesetzten Google-Marketing-Services gehört u.a. das Online-Werbeprogramm „Google AdWords“. Im Fall von Google AdWords, erhält jeder AdWords-Kunde ein anderes „Conversion-Cookie“. Cookies können somit nicht über die Websites von AdWords-Kunden nachverfolgt werden. Die mit Hilfe des Cookies eingeholten Informationen dienen dazu, Conversion-Statistiken für AdWords-Kunden zu erstellen, die sich für Conversion-Tracking entschieden haben. Die AdWords-Kunden erfahren die Gesamtanzahl der Nutzer, die auf ihre Anzeige geklickt haben und zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Sie erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen. 19.6. Wir können auf Grundlage des Google-Marketing-Services „DoubleClick“ Werbeanzeigen Dritter einbinden. DoubleClick verwendet Cookies, mit denen Google und seinen Partner-Websites, die Schaltung von Anzeigen auf Basis der Besuche von Nutzern auf dieser Website bzw. anderen Websites im Internet ermöglicht wird. 19.7. Wir können auf Grundlage des Google-Marketing-Services „AdSense“ Werbeanzeigen Dritter einbinden. AdSense verwendet Cookies, mit denen Google und seinen Partner-Websites, die Schaltung von Anzeigen auf Basis der Besuche von Nutzern auf dieser Website bzw. anderen Websites im Internet ermöglicht wird. 19.8. Ebenfalls können wir den Dienst „Google Optimizer“ einsetzen. Google Optimizer erlaubt uns im Rahmen so genannten „A/B-Testings“ nachzuvollziehen, wie sich verschiedene Änderungen einer Website auswirken (z.B. Veränderungen der Eingabefelder, des Designs, etc.). Für diese Testzwecke werden Cookies auf den Geräten der Nutzer abgelegt. Dabei werden nur pseudonyme Daten der Nutzer verarbeitet. 19.9. Ferner können wir den „Google Tag Manager“ einsetzen, um die Google Analyse- und Marketing-Dienste in unsere Website einzubinden und zu verwalten. 19.10. Weitere Informationen zur Datennutzung zu Marketingzwecken durch Google, erfahren Sie auf der Übersichtsseite: https://policies.google.com/technologies/ads, Google's privacy policy is available at 19.11. If you wish to object to interest-based advertising by Google marketing services, you can use the settings and opt-out options provided by Google: https://adssettings.google.com/authenticated. 20. Microsoft Bing Ads Our website uses the conversion tracking of Bing Ads (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). If you have clicked on a Bing ad, a cookie is set on your computer. Both Bing and the website operator can thereby recognize that you have been redirected to our website via the Bing ads. We expressly point out that this procedure also records your IP address. If you do not wish to participate in the described tracking procedure, you can reject the setting of a cookie required for this via browser settings. The deactivation can also be done via the following link: http://choice.microsoft.com/de/opt-out  For more information on data protection and the cookies used by Microsoft Bing, please visit the Microsoft website:https://privacy.microsoft.com/de-de/privacystatement 21. communication via mail, e-mail, fax or telephone 21.1 We use remote means of communication, such as mail, telephone or e-mail, for business processing and marketing purposes. In doing so, we process inventory data, address and contact data as well as contract data of customers, participants, interested parties and communication partners. 21.2 The processing is based on Art. 6 para. 1 lit. a, Art. 7 DSGVO, Art. 6 para. 1 lit. f DSGVO in connection with legal requirements for promotional communications. Contact will only be made with the consent of the contact partners or within the scope of legal permissions and the processed data will be deleted as soon as they are not required and otherwise with objection/ revocation or discontinuation of the authorization bases or legal archiving obligations. 22. newsletter 22.1 With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures. 22.2 Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. Insofar as the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company. 22.3 Double opt-in and logging: Registration for our newsletter is carried out in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged. 22.4 Shipping service provider: The dispatch of the newsletter takes place by means of "Activecampaign", a newsletter distribution platform of the US provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA. The email addresses of our newsletter recipients, as well as their other data described in the context of this notice, are stored on ActiveCampaign servers in the USA. ActiveCampaign uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, ActiveCampaign may use this data to optimize or improve its own services, e.g. to technically optimize the dispatch and display of the newsletters or for economic purposes to determine from which countries the recipients come. However, ActiveCampaign does not use the data of our newsletter recipients to write to them itself or pass the data on to third parties. We trust in the reliability and IT and data security of ActiveCampaign. ActiveCampaign is covered by the data protection agreement EU-US Privacy Shield and thus undertakes to comply with the EU data protection requirements. We have concluded a Data Processing Agreement with the provider in accordance with a contract for order processing pursuant to Art. 28 DSGVO. You can find the data protection provisions of ActiveCampaign here. In addition, ActiveCampaign protects our newsletter subscribers through an extensive Anti-Spam Policy. 22.5. registration dates: To sign up for the newsletter, it is sufficient to enter your email address. In some campaigns it is also mandatory to enter your first name. 22.6 Statistical survey and analyses: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from the ActiveCampaign server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of ActiveCampaign to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. 7/22 Online call and data management: There are cases where we direct newsletter recipients to ActiveCampaign's websites. For example, our newsletters contain a link that newsletter recipients can use to access the newsletters online (e.g. in the event of display problems in the e-mail program). Furthermore, newsletter recipients can subsequently correct their data, such as the e-mail address. Likewise, the Privacy policy of ActiveCampaign can only be accessed on their site. In this context, we pointed out that cookies are used on the websites of ActiveCampaign and thus personal data is processed by ActiveCampaign, its partners and service providers used (e.g. Google Analytics). We have no influence on this data collection. remove. We also draw your attention to the options for objecting to the collection of data for advertising purposes on the websites of https://www.aboutads.info/choices/ and https://www.youronlinechoices.com/ (for the European region). 22.8 Cancellation/Revocation: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. Your consent to the sending of the newsletter via ActiveCampaign and the statistical analyses will expire at the same time. A separate cancellation of the sending via ActiveCampaign or the statistical analysis is not possible. You will find a link to cancel the newsletter at the end of each newsletter. 22.9 The newsletter is sent via "Klaviyo", 225 Franklin St, Boston, MA 02110, USA. The e-mail addresses of our newsletter recipients, as well as their other data described in the context of these notes, are stored on the servers of Klaviyo in the USA. Klaviyo uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, Klaviyo may use this data to optimize or improve its own services, e.g. to technically optimize the dispatch and display of the newsletters or for economic purposes to determine from which countries the recipients come. However, Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties. We trust in the reliability and IT and data security of Klaviyo. Klaviyo is certified under the US-EU data protection agreement "Privacy Shield" and thus undertakes to comply with EU data protection requirements. Furthermore, we have concluded a "Data Processing Agreement" with Klaviyo. This is a contract in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties. Here you can find the Privacy policy of Klaviyo in English language. 22.10. Insofar as we use a dispatch service provider, the dispatch service provider may, according to its own information, use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes to determine from which countries the recipients come. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties. 22.11. Performance measurement - The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or if we use a shipping service provider, from their server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include the determination of whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. 22.12. The dispatch of the newsletter and the measurement of success are based on the consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 para. 2 No. 3 UWG or on the basis of the legal permission pursuant to § 7 para. 3 UWG. 22.13. The logging of the registration process takes place on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO and serves as proof of consent to receive the newsletter. 23. integration of services and contents of third parties 23.1 We use content or service offers of third-party providers within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as "content"). This always requires that the third-party providers of this content are aware of the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources. 23.2 The following presentation provides an overview of third-party providers and their content, along with links to their data protection statements, which contain further information on the processing of data and, in part already mentioned here, objection options (so-called opt-out). - If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and the privacy notices of the respective third party providers apply, which are available within the respective websites or transaction applications. - External fonts from Google, LLC., https://www.google.com/fonts ("Google Fonts"). The integration of Google Fonts is done by a server call at Google (usually in the USA). Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated. - Maps of the service "Google Maps" of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/. - Videos from the "YouTube" platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/. - Functions of the Google+ service are integrated within our online offer. These functions are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged in to your Google+ account, you can link the content of our pages to your Google+ profile by clicking on the Google+ button. This allows Google to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Google+. Privacy policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated. - Functions of the Instagram service are integrated within our online offer. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram. Privacy policy: http://instagram.com/about/legal/privacy/. - We use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest"). When you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of visited websites that also contain Pinterest functions, type and settings of the browser, date and time of the request, your usage of Pinterest as well as cookies. Privacy Policy: https://about.pinterest.com/de/privacy-policy. - On our website we offer, among other things, payment via PayPal. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. In addition, PayPal offers the option of processing virtual payments via credit cards if a user does not maintain a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments as well. PayPal also assumes trustee functions and offers buyer protection services. The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg. If the data subject selects "PayPal" as a payment option during the ordering process in our online store, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing. The personal data transmitted to PayPal are usually first name, last name, address, e-mail address, IP address, telephone number, cell phone number or other data necessary for payment processing. Also necessary for the processing of the purchase contract are such personal data that are related to the respective order. The purpose of transmitting the data is payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest for the transmission. The personal data exchanged between PayPal and the controller may be transferred by PayPal to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. PayPal may disclose the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary for the fulfillment of contractual obligations or the data is to be processed on behalf. The data subject has the possibility to revoke the consent to the handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must necessarily be processed, used or transmitted for (contractual) payment processing. The applicable data protection provisions of PayPal can be here can be retrieved. - We use Stripe, an offer of the American Stripe Inc. (hereinafter "Stripe") for the processing of payments (legal basis according to DSGVO, if and to the extent applicable: Art. 6 para. 1 let. b u. f DSGVO). The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, totals and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e. we do not receive any account or credit card related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the payment service providers transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the terms and conditions and data protection information of the payment service providers. For the payment transactions, the terms and conditions and data protection information of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of revocation, information and other data subject rights. Stripe is certified under both the EU-U.S. and the Swiss-U.S. Privacy Shield, thereby ensuring adequate data protection. In particular, Stripe has published the following information on the nature, scope and purpose of data processing: https://stripe.com/ch/privacyhttps://www.privacyshield.gov/participant?id=a2zt0000000TQOUAA4. - We also offer instant bank transfer. In this case, we receive the transfer credit immediately. This speeds up the entire ordering process. All you need is your account number, bank code, PIN and TAN. Using the secure payment form of Sofort AG, which is not accessible to merchants, Sofortüberweisung automatically places a transfer in your online bank account in real time. The purchase amount is thereby sofort and transferred directly to the bank account of the merchant. If you choose the payment method Sofortüberweisung, a pre-filled form opens at the end of the ordering process. This already contains our bank details. In addition, the form already shows the transfer amount and the reason for payment. You must now select the country where you have your online banking account and enter the bank code. Then enter the same data as you did when you registered for online banking (account number and PIN). Confirm your order by entering the TAN. Immediately afterwards, you will receive confirmation of the transaction. In principle, every Internet user in Germany and Austria can use Sofortüberweisung as a payment method if they have an activated online banking account with PIN/TAN procedure. Please note that Sofortüberweisung is not yet available at a few banks. For more information on whether your bank supports this service, click here: https://www.sofort.com/datenschutz.html?tid=111868191 - Within our online offer, so-called "Facebook pixels" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), are used. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our offer as a target group for the display of advertisements, so-called "Facebook Ads". Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our Internet offer. This means that with the help of the Facebook pixel we want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad. The Facebook pixel is directly integrated by Facebook when our websites are called up and can save a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our offer will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the user. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, you can find more information on how the remarketing pixel works and generally on the display of Facebook ads, in Facebook's data usage policy: https://www.facebook.com/policy.php. You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads or the opposition via the U.S. side http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ explain. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. Last updated: 28.08.2021