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    Data protection

    It is possible to use our site without providing any personal data. Different regulations may apply to the use of individual services on our site, which in this case will be explained separately below.

    This data protection declaration informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites, functions and content associated with it as well as external online presences, such as our social media profile (hereinafter collectively referred to as the “online offer”). With regard to the terms used, such as “processing” or “person responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

    Responsible body / contact:
    Company: Seedbutler GmbH
    Street and number: Lindenweg 16
    Postal code, city, country: 35638, Leun, Germany
    Managing director: Christian Zinke
    E-mail address: info@ microgreen -shop.com

    Types of data processed:

    • Inventory data (e.g., names, addresses)
    • Contact details (e.g., email, telephone numbers)
    • Content data (e.g., text entries, photographs, videos)
    • Contract data (e.g., subject matter of the contract, term, denk category)
    • Payment data (e.g., bank details, payment history)
    • Usage data (e.g., websites visited, interest in content, access times)
    • Meta/communication data (e.g., device information, IP addresses)


    Processing of special categories of data (Art. 9 Para. 1 GDPR):

    No special categories of data are processed.

    Categories of persons affected by the processing:

    • Customers, interested parties, visitors and users of the online offering, business partners.
    • Visitors and users of the online offering.

    Below we refer to the affected persons collectively as “users”.

    Purpose of processing:

    • Provision of the online offer, its content and shop functions
    • Provision of contractual services, service and customer care
    • Answering contact requests and communicating with users
    • Marketing, advertising and market research
    • Safety measures

    ————–

    1. Terms used
    1.1. “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

    1.2. “Processing” means any operation or series of operations carried out on personal data, whether or not by automated means. The term is broad and encompasses virtually every way data is handled.

    1.3. The “controller” is the natural or legal person, public authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

    2. Relevant legal bases
    In accordance with Article 13 GDPR, we will inform you of the legal bases for our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Article 6 Paragraph 1 Letter a and Article 7 GDPR, the legal basis for processing to fulfill our services and implement contractual measures as well Answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art 6 Paragraph 1 Letter f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 Letter d GDPR serves as the legal basis.

    3. Changes and updates to the data protection declaration
    We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

    4. Security measures
    4.1. We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk. The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, distribution, ensuring availability and its separation. We have also set up procedures to ensure the exercise of the rights of those affected, the deletion of data and the response to threats to data. Furthermore, we take the protection of personal data into account during the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).

    4.2. The security measures include, in particular, the encrypted transmission of data between your browser and our server.

    5. Disclosure and transfer of data
    5.1. If, as part of our processing, we disclose data to other people and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this only takes place on the basis of legal permission (e.g. if the data is transferred to third parties, as to payment service providers, in accordance with Art. 6 Paragraph 1 lit - and legal advisors, customer care, accounting, billing and similar services that allow us to efficiently and effectively fulfill our contractual obligations, administrative tasks and obligations).

    5.2. If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

    6. Transfers to third countries
    If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or this occurs in the context of using third-party services or disclosing or transferring data to third parties, This only occurs if it is to fulfill our (pre-)contractual obligations, based on your consent, based on a legal obligation or based on our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 ff. GDPR are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level that corresponds to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

    7. Rights of the data subjects
    7.1. You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

    7.2. You have accordingly. Art. 16 GDPR gives you the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.

    7.3. In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to request a restriction on the processing of the data.

    7.4. You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.

    7.5. In accordance with Article 77 of the GDPR, you also have the right to lodge a complaint with the responsible supervisory authority.

    8. Right of withdrawal
    You have the right to withdraw your consent with effect for the future in accordance with Article 7 Paragraph 3 of the GDPR.

    9. Right to object
    You can object to the future processing of your data at any time in accordance with Article 21 of the GDPR. The objection can in particular be made against processing for direct advertising purposes.

    10. Cookies and right to object to direct advertising
    10.1. “Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offering and closes their browser. Such a cookie can, for example, store the contents of a shopping cart in an online shop or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. For example, the login status can be saved if users visit it after several days. The interests of users can also be stored in such a cookie, which is used for range measurement or marketing purposes. Cookies from providers other than the person responsible who operates the online offering are referred to as “third-party cookies” (otherwise, if they are only their cookies, they are referred to as “first-party cookies”).

    10.2.
    We use temporary and permanent cookies and explain this in our data protection declaration. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser's system settings. The exclusion of cookies can lead to functional restrictions of this online offer.

    10.3. A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ can be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that not all functions of this online offer may then be able to be used.

    10.4. Further information about cookies

    To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents, we use the “Real Cookie Banner” consent tool. Details on how “Real Cookie Banner” works can be found at https://devowl.io/de/rcb/datenverfahren/ .

    The legal basis for the processing of personal data in this context is Article 6 (1) (c) GDPR and Article 6 (1) (f) GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.

    The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we cannot manage your consents.

    Change privacy settings

    11. Deletion of data
    11.1. The data we process will be deleted or its processing will be restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal retention obligations. Unless the data is deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

    11.2. According to legal requirements in Germany, storage is carried out in particular for 6 years in accordance with Section 257 Paragraph 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 Paragraph 1 AO (books, records , management reports, accounting documents, commercial and business letters, documents relevant to taxation, etc.) and 6 years in accordance with Section 257 Paragraph 1 Nos. 2 and 3, Paragraph 4 HGB (commercial letters).

    11.3. According to legal requirements in Austria, storage takes place in particular for 7 years in accordance with Section 132 Paragraph 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents relating to electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

    12. Order processing in the online shop and customer thinking denk
    . We process our customers' data as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery or execution. The customer's personal data required to ship the order (name, address, email and telephone number) will be transmitted to the shipping service provider.

    12.2. The data processed includes inventory data, communication data, contract data, payment data and the data subjects include our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services as part of the operation of an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.

    12.3. Processing is carried out on the basis of Article 6 Paragraph 1 Letter b (Execution of ordering processes) and c (Lawfully required archiving) GDPR. The information marked as necessary is required to establish and fulfill the contract. We only disclose the data to third parties as part of delivery, payment or within the scope of legal permissions and obligations towards legal advisors and authorities. The data will only be processed in third countries if this is necessary to fulfill the contract (e.g. at the customer's request for delivery or payment).

    12.4. Users can optionally create a user account, in particular by being able to view their orders. As part of registration, the required mandatory information is provided to users. User accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, unless their retention is necessary for commercial or tax law reasons in accordance with Article 6 (1) (c) GDPR. Information in the denk account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the users' responsibility to back up their data before the end of the contract if the contract is terminated.

    12.5. As part of the registration and re-registration process as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 (1) (c) GDPR.

    12.6. The deletion takes place after the expiry of statutory warranty and comparable obligations; the necessity of storing the data is checked every three years; In the case of legal archiving obligations, deletion occurs after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligations); Information in the customer denk remains until it is deleted.

    13. Business analyzes and market research
    13.1. In order to operate our business economically and to recognize market trends, customer and user wishes, we analyze the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 Para. 1 lit. f. GDPR, whereby the persons affected include customers, interested parties, business partners, visitors and users of the online offering. The analyzes are carried out for the purpose of business evaluations, marketing and market research. We can take into account the profiles of registered users with information about their purchasing processes, for example. The analyzes help us to increase user-friendliness, optimize our offering and improve business efficiency. The analyzes are for our sole purpose and are not disclosed externally unless they are anonymous analyzes with summarized values.

    13.2. If these analyzes or profiles are personal, they will be deleted or anonymized when the user terminates their contract, otherwise after two years from the conclusion of the contract. Furthermore, the overall business analyzes and general trend determinations are created anonymously if possible.

    14. Credit information
    14.1. If we make an advance payment (e.g. when purchasing on account), we reserve the right to obtain identity and credit information from specialized service companies (credit agencies) in order to protect our legitimate interests in order to assess the credit risk based on mathematical and statistical procedures.

    14.2. As part of the credit report, we transmit the following personal data of the customer (name, postal address, date of birth, information on the type of contract, bank details) to the following credit reporting agencies: SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection information: https ://www.schufa.de/de/ueber-uns/daten-scoring/.

    14.3. We process the information received from the credit reporting agencies about the statistical probability of a payment default as part of an appropriate, discretionary decision on the establishment, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

    14.4. The decision as to whether we make advance payments is made in accordance with Art. 22 GDPR solely on the basis of an automated decision in individual cases, which our software makes based on the information from the credit reporting agency.

    14.5 If we obtain express consent from you, the legal basis for the credit report and the transmission of the customer's data to the credit agencies is the consent in accordance with Article 6 Paragraph 1 Letter a, 7 GDPR. If consent is not obtained, our legitimate interests in the reliability of your payment claim are the legal basis in accordance with Article 6 Paragraph 1 Letter f of the GDPR.

    15. Contact and customer service
    15.1. When you contact us (via contact form or email), the user's information will be processed to process the contact request and process it in accordance with Article 6 Paragraph 1 Letter b) GDPR.

    15.2. User information can be stored in our customer relationship management system (“CRM system”) or comparable inquiry organization.

    15.3. We delete the requests if they are no longer necessary. We review the necessity every two years; We permanently store inquiries from customers who have a denk account and refer to the denk account information for deletion. The statutory archiving obligations also apply.

    16. Collection of access data and log files
    16.1. Based on our legitimate interests within the meaning of Article 6 Paragraph 1 Letter f of the GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), anonymized IP address and the requesting person Provider.

    16.2. Log file information is stored for security reasons (e.g. to investigate acts of abuse or fraud) for a maximum of seven days and then deleted. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

    17. Online presence in social media
    17.1. Based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR, we maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

    17.2 Unless otherwise stated in our data protection declaration, we process users' data if they communicate with us on social networks and platforms, e.g. write posts on our online presence or send us messages.

    18. Matomo Analytics

    This website uses Matomo, an open source software, self-hosted software to collect anonymous usage data for this website.
    Data on visitor behavior is collected to identify possible problems such as pages not found, search engine problems or unpopular pages. As soon as the data (number of visitors who see error pages or only one page, etc.) is processed, Matomo generates reports for website operators so that they can respond. (Layout changes, new content, etc.)

    Matomo processes the following data:
    • Cookies
    • Anonymized IP addresses (by removing the last 2 bytes)
    • Pseudo-anonymized location (based on anonymized IP address)
    • Date and Time
    • Title of the page accessed
    • URL of the page accessed
    • URL of the previous page (if this allows it)
    • Screen resolution
    • Local time
    • Files that were clicked and downloaded
    • External links
    • Duration of page loading
    • Country, Region, City (with low precision due to IP address)
    • Main language of the browser
    • User agent of the browser
    • Interactions with forms (but not their content)

    19. Google Re/Marketing Services
    19.1. Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the marketing and remarketing services (in short “Google Marketing Services”. ”) of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).

    19.2. Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

    19.3. The Google marketing services allow us to display advertisements for and on our website in a more targeted manner in order to only show users advertisements that potentially match their interests. For example, if a user is shown ads for products that they were interested in on other websites, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which Google marketing services are active, Google directly executes a code from Google and so-called (re)marketing tags (invisible graphics or code, also known as “Web “Beacons”) are integrated into the website. With their help, an individual cookie, ie a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which websites the user has visited, what content they are interested in and which offers they have clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer. The user's IP address is also recorded, although we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases Transferred to servers by Google in the USA and shortened there. The IP address is not merged with the user's data within other Google offerings. Google may also combine the information mentioned above with such information from other sources. When the user then visits other websites, ads tailored to their interests can be shown to them.

    19.4. User data is processed pseudonymously as part of Google marketing services. This means that Google does not store and process the user's name or email address, for example, but rather processes the relevant cookie-related data within pseudonymous user profiles. This means that from Google's perspective, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who the cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA.

    19.5. The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be tracked via the websites of AdWords customers. The information collected using the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.

    19.6. We can integrate third-party advertisements based on the Google marketing service “DoubleClick”. DoubleClick uses cookies that enable Google and its partner websites to serve ads based on users' visits to this website or other websites on the Internet.

    19.7. We can also use the “Google Tag Manager” to integrate and manage Google analysis and marketing services into our website.

    19.8. For more information about Google's use of data for marketing purposes, please visit the overview page: https://policies.google.com/technologies/ads .

    19.9. If you would like to object to interest-based advertising through Google marketing services, you can use the settings and opt-out options provided by Google: https://adssettings.google.com/authenticated .

    20. Microsoft Bing Ads
    Our website uses conversion tracking from Bing Ads (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). If you clicked on a Bing ad, a cookie will be placed on your computer. Both Bing and the operator of the website can recognize that you were redirected to our website via the Bing ads. We expressly point out that this process also records your IP address. If you do not want to take part in the tracking process described, you can refuse the necessary setting of a cookie via your browser setting. Deactivation can also be done via the following link: http://choice.microsoft.com/de/opt-out
    Further information on data protection and the cookies used by Microsoft Bing can be found on the Microsoft website: https://privacy. microsoft.com/de-de/privacystatement

    21. Communication via post, email, fax or telephone
    21.1. We use means of long-distance communication, such as post, telephone or email, to conduct business and for marketing purposes. We process inventory data, address and contact data as well as contract data from customers, participants, interested parties and communication partners.

    21.2. The processing is carried out on the basis of Article 6 Paragraph 1 Letter a, Article 7 GDPR, Article 6 Paragraph 1 Letter f GDPR in conjunction with legal requirements for advertising communications. Contact will only be made with the consent of the contact partner or within the scope of legal permissions and the processed data will be deleted as soon as they are not required and otherwise with objection/revocation or cessation of the authorization bases or legal archiving obligations.

    22. Newsletter
    22.1. With the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your rights to object. By subscribing to our newsletter, you agree to its receipt and the procedures described.

    22.2. Content of the newsletter: We only send newsletters, emails and other electronic notifications with promotional information (hereinafter “newsletter”) with the consent of the recipient or legal permission. If the contents are specifically described when registering for the newsletter, they are decisive for the user's consent. Our newsletters also contain information about our products, offers, promotions and our company.

    22.3. Double opt-in and logging: Registration for our newsletter takes place using a so-called double opt-in procedure. This means that after you register you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with someone else's email address. Registrations for the newsletter are logged in order to be able to provide evidence of the registration process in accordance with legal requirements. This includes storing the registration and confirmation times as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

    22.4. The newsletter is sent via »Brevo«, Köpenicker Straße 126, 10179 Berlin, Germany. The email addresses of our newsletter recipients, as well as their other data described in this information, are stored on Brevo's servers. Brevo uses this information to send and evaluate the newsletters on our behalf. Furthermore, Brevo can, according to its own information, use this data to optimize or improve its own services, for example to technically optimize the dispatch and presentation of the newsletter or for economic purposes to determine which countries the recipients come from. However, Brevo does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.

    We trust Brevo's reliability and IT and data security. Brevo is committed to complying with EU data protection regulations. You can find Brevo’s privacy policy here.

    22.5. If we use a shipping service provider, the shipping service provider can, according to its own information, use this data in pseudonymous form, i.e. without assigning it to a user, to optimize or improve its own services, e.g. to technically optimize shipping and the presentation of the newsletter or for statistical purposes. to determine which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.

    22.6. Success measurement – ​​The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened, or from their server if we use a shipping service provider. As part of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of retrieval. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

    22.7. The sending of the newsletter and the measurement of success are based on the consent of the recipient in accordance with Article 6 Paragraph 1 Letter a, Article 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or on the basis of legal permission in accordance with Section 7 GDPR. 7 Para. 3 UWG.

    22.8. The registration process is logged on the basis of our legitimate interests in accordance with Article 6 Paragraph 1 Letter f of the GDPR and serves to provide proof of consent to receive the newsletter.

    23. Taboola

    A visitor pixel and cookies from Taboola Inc., 28 West 23rd St., 5th fl., New York, NY 10010, USA are used in the Microgreen Shop for conversion measurement used. In this way, the behavior of users can be tracked after they have been redirected to the provider's website by clicking on a Taboola advertisement. This process is used to evaluate the effectiveness of Taboola advertisements for statistical and market research purposes and can help to optimize future advertising measures. The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. You can object to tracking by Taboola at any time; To do this, click on the “Opt-Out” field under Taboola’s privacy policy, available at https://www.taboola.com/de/privacy-policy . Here you can also find further information about data protection at Taboola Inc. The opt-out only applies to the device you are using and also loses its validity if you delete your cookies. The data transmitted in this way will be deleted within 3 months.

    24. Integration of third-party services and content

    24.1. Within our online offering, we use content or service offerings from third-party providers based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR) in order to improve their content and To integrate services such as videos or fonts (hereinafter referred to as “content”). This always assumes that the third party providers of this content are aware of the user's IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and can contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offering, as well as can be linked to such information from other sources.

    24.2.
    The following presentation provides an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, objection options (so-called opt-out) - If our customers use third-party payment services (e.g If you use PayPal or Sofortüberweisung), the terms and conditions and data protection notices of the respective third-party providers apply, which can be accessed within the respective websites or transaction applications.

    – External fonts from Google, LLC., https://www.google.com/fonts (“Google Fonts”). The integration of Google Fonts occurs through a server call at Google (usually in the USA). Data protection declaration: https://policies.google.com/privacy , opt-out: https://adssettings.google.com/authenticated .

    – Maps from the “Google Maps” service provided by the third-party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .

    – Videos from the “YouTube” platform of the third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .

    – Functions of the Google+ service are integrated into our online offering. These functions are offered by the third party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you are logged into your Google+ account, you can link the content of our pages with your Google+ profile by clicking the Google+ button. This allows Google to assign your visit to our pages to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Google+. Data protection declaration: https://policies.google.com/privacy , opt-out: https://adssettings.google.com/authenticated .

    – Functions of the Instagram service are integrated into our online offering. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign your visit to our pages to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram. Data protection declaration: https://privacycenter.instagram.com/policy/ .

    – We use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you access a page that contains such a plugin, your browser establishes a direct connection to Pinterest's servers. The plugin transmits log data to Pinterest’s server in the USA. This log data may contain your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, how you use Pinterest and cookies. Data protection declaration: https://about.pinterest.com/de/privacy-policy .

    – On our website we offer, among other things, payment via PayPal. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services. The European operating company of PayPal is PayPal (Europe) S.à.rl & Cie. SCA, 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg. If the data subject selects “PayPal” as a payment option during the ordering process in our online shop, the data of the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing. The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that is necessary for payment processing. In order to process the purchase contract, personal data that is related to the respective order is also necessary. The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the person responsible for processing may be transmitted by PayPal to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. PayPal may pass on the personal data to affiliated companies and service providers or subcontractors to the extent that this is necessary to fulfill contractual obligations or the data is to be processed in the order. The data subject has the option to revoke their consent to the handling of personal data at any time from PayPal. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. PayPal’s applicable data protection regulations can be accessed here

    – We use Stripe, an offer from the American Stripe Inc. (hereinafter “Stripe”) to process payments (legal basis in accordance with the GDPR, if and to the extent applicable: Art. 6 Para. 1 Letters b and f GDPR). The data processed by the payment service providers includes inventory data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract details, amounts and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service provider to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. For this purpose, we refer to the general terms and conditions and data protection information of the payment service providers. The terms and conditions and data protection notices of the respective payment service providers apply to payment transactions, which can be accessed on the respective websites or transaction applications. We also refer to these for further information and to assert cancellation, information and other rights of those affected. Stripe is certified according to both the EU and Swiss-American Privacy Shield and therefore guarantees adequate data protection. In particular, Stripe has published the following information on the type, scope and purpose of data processing: https://stripe.com/ch/privacy , https://www.privacyshield.gov/participant?id=a2zt0000000TQOUAA4 .

    – We also offer instant transfer. Herewith we receive the transfer credit immediately. This accelerates the entire order process. All you need is the account number, bank code, PIN and TAN. Sofortüberweisung automatically places a transfer in your online bank account in real time using Sofort AG’s secure payment form, which is not accessible to retailers. The purchase amount is transferred immediately and directly to the retailer's bank account. If you choose the payment method Sofortüberweisung, a pre-filled form opens at the end of the ordering process. This already contains our bank account. In addition, the transfer amount and the intended use are already displayed in the form. You now have to select the country in which you have your online banking account and enter the bank sort code. Then enter the same data as when you registered for online banking (account number and PIN). Confirm your order by entering the TAN. Right after you receive confirmation of receipt. In principle, every internet user in Germany and Austria can use instant transfer as a payment method if they have an activated online banking account with a PIN/TAN procedure. Please note that instant transfer is not yet available at a few banks. You can find more information about whether your bank supports this service here: https://www.sofort.com/datenschutz.html?tid=111868191

    – Within our online offering, so-called “Facebook pixels” from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd. , 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). With the help of the Facebook pixel, Facebook is able to determine the visitors to our offer as a target group for the display of advertisements, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel to only show the Facebook ads we place to those Facebook users who have shown an interest in our website. This means that with the help of the Facebook pixel we want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement. The Facebook pixel is integrated directly by Facebook when you visit our website and can store a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, your visit to our website will be noted in your profile. The data collected about you is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, you can find further information on how the remarketing pixel works and generally on the display of Facebook ads in Facebook's data usage policy: https://www.facebook.com/policy.php . You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To do this, you can access the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads or object via the US website http://www. aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ explain. The settings are platform-independent, meaning they are applied to all devices, such as desktop computers or mobile devices.

    Last updated: June 2nd, 2023